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Case Summary
3474 In determining whether advertising violates the Unfair Competition and False Advertising Laws, the standard of the "reasonable consumer," rather than the "least sophisticated consumer" should be applied. Citation LAVIE v PROCTER & GAMBLE (Reasonable Consumer) 105 CA4 496 [See: B&PC 17200 etseq, 17500 etseq; Fisher v City of Berkeley 37 C3 644; Freeman v Time 68 F3 285; Haskell v Time 857 FS 1392]

2003 Case Summaries

JAN: 3437 | 3438 | 3439 | 3440 | 3441 | 3442 | 3443 | 3444 | 3445 | 3446 | 3447 | 3448 | 3449 | 3450 | 3451 | 3452 | 3453 | 3454 | 3455 | 3456 | 3457 | 3458 | 3459 | 3460 | 3461 | 3462 | 3463 | p0279 | p0280 | p0281 | p0282 | p0283 | p0284 | p0285 | p0286 | p0287 | p0288 | p0289 | p0290 | p0291 | p0292 | p0293 | p0294 | p0295 | p0296 | p0297 | p0298 | p0299 | p0300 | p0301 | p0302 | p0303 | p0304 | p0305 | p0306 | p0307 | p0308 | p0309 | p0310 | p0311 | p0312 | p0313 | p0314 |
FEB: 3464 | 3465 | 3466 | 3467 | 3468 | 3469 | 3470 | 3471 | 3472 | 3473 | 3474 | 3475 | 3476 | 3477 | 3478 | 3479 | 3480 | 3481 | 3482 | 3483 | 3484 | 3485 | 3486 |
MAR: 3487 | 3488 | 3489 | 3490 | 3491 | 3492 | 3493 | 3494 | 3495 | 3496 | 3497 | 3498 | 3499 | 3500 | 3501 | 3502 | 3503 | 3504 | 3505 | 3506 | 3507 | 3508 | 3509 | 3510 | p0315 | p0316 | p0317 | p0318 | p0319 | p0320 | p0321 | p0322 | p0323 | p0324 | p0325 | p0326 | p0327 | p0328 | p0329 | p0330 | p0331 | p0332 | p0333 | p0334 | p0335 | p0336 | p0337 |
APR: 3511 | 3512 | 3513 | 3514 | 3515 | 3516 | 3517 | 3518 | 3519 | 3520 | 3521 | 3522 | 3523 | 3524 | 3525 | 3526 | 3527 | 3528 | 3529 | 3530 | 3531 | 3532 |
MAY: 3533 | 3534 | 3535 | 3536 | 3537 | 3538 | 3539 | 3540 | 3541 | 3542 | 3543 | 3544 | 3545 | 3546 | 3547 | 3548 | 3549 | 3550 | 3551 | 3552 | 3553 | 3554 | 3555 | 3556 | p0338 | p0339 | p0340 | p0341 | p0342 | p0343 | p0344 | p0345 | p0346 | p0347 | p0348 | p0349 | p0350 | p0351 | p0352 | p0353 | p0354 | p0355 | p0356 | p0357 | p0358 | p0359 | p0360 | p0361 | p0362 | p0363 | p0364 | p0365 | p0366 | p0367 | p0368 | p0369 | p0370 | p0371 | p0372 |
JUN: 3557 | 3558 | 3559 | 3560 | 3561 | 3562 | 3563 | 3564 | 3565 | 3566 | 3567 | 3568 | 3569 | 3570 | 3571 | 3572 | 3573 | 3574 | 3575 | 3576 | 3577 | 3578 | 3579 | 3580 | 3581 | 3582 | 3583 |
JUL: 3584 | 3585 | 3586 | 3587 | 3588 | 3589 | 3590 | 3591 | 3592 | 3593 | 3594 | 3595 | 3596 | 3597 | 3598 | 3599 | 3600 | 3601 | 3602 | 3603 | 3604 | 3605 | 3606 | 3607 | 3608 | 3609 | p0373 | p0374 | p0375 | p0376 | p0377 | p0378 | p0379 | p0380 | p0381 | p0382 | p0383 | p0384 | p0385 | p0386 | p0387 | p0388 | p0389 | p0390 | p0391 | p0392 | p0393 | p0394 | p0395 | p0396 | p0397 | p0398 | p0399 | p0400 | p0401 | p0402 | p0403 | p0404 | p0405 | p0406 |
AUG: 3610 | 3611 | 3612 | 3613 | 3614 | 3615 | 3616 | 3617 | 3618 | 3619 | 3620 | 3621 | 3622 | 3623 | 3624 | 3625 | 3626 | 3627 | 3628 | 3629 | 3630 | 3631 | 3632 | 3633 | 3634 | 3635 | 3636 | 3637 | 3638 | 3639 | 3640 | 3641 | 3642 |
SEP: 3643 | 3644 | 3645 | 3646 | 3647 | 3648 | 3649 | 3650 | 3651 | 3652 | 3653 | 3654 | 3655 | 3656 | 3657 | 3658 | 3659 | 3660 | 3661 | p0407 | p0408 | p0409 | p0410 | p0411 | p0412 | p0413 | p0414 | p0415 | p0416 | p0417 | p0418 | p0419 | p0420 | p0421 | p0422 | p0423 | p0424 | p0425 | p0426 | p0427 | p0428 | p0429 | p0430 | p0431 | p0432 | p0433 | p0434 | p0435 | p0436 | p0437 | p0438 | p0439 | p0440 | p0441 | p0442 | p0443 | p0444 | p0445 |
OCT: 3662 | 3663 | 3664 | 3665 | 3666 | 3667 | 3668 | 3669 | 3670 | 3671 | 3672 | 3673 | 3674 | 3675 | 3676 | 3677 | 3678 |
NOV: 3679 | 3680 | 3681 | 3682 | 3683 | 3684 | 3685 | 3686 | 3687 | 3688 | 3689 | 3690 | 3691 | 3692 | 3693 | 3694 | 3695 | p0446 | p0447 | p0448 | p0449 | p0450 | p0451 | p0452 | p0453 | p0454 | p0455 | p0456 | p0457 | p0458 | p0459 | p0460 | p0461 | p0462 | p0463 | p0464 | p0465 | p0466 | p0467 | p0468 | p0469 | p0470 | p0471 | p0472 | p0473 |
DEC: 3696 | 3697 | 3698 | 3699 | 3700 | 3701 | 3702 | 3703 | 3704 | 3705 | 3706 | 3707 | 3708 | 3709 | 3710 | 3711 | 3712 |

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