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4953 -REVIEW DENIED- The running of the statute of limitations for unauthorized commercial use of likeness depends on whether the use of the plaintiff's likeness was a single integrated publication or one continuous publication. Because the trial court erroneously held that the single-publication rule does not apply to claims for appropriation of likeness, the case must be remanded to determine if the use of the plaintiff's likeness constituted one single publication or a series of publications.
CitationCHRISTOFF v NESTLE USA, INC. (Coffee Jar Label) 47 C4 468 [See: 152 CA4 1439 (RevGrtd), T/AT 08/07; CivC 3344; CCP 339; Uniform Single Publication Act, CivC 3425.3; Belli v. Roberts Brothers Furs 240 CA2 284]
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