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1787 REVIEW GRANTED For selling cellular phones below cost, liability under B&PC 17043, relating to below-cost sales, and under B&PC 17044, relating to loss leaders, like common law tort liability for intentional interference with prospective business advantage, require the specific intent to injure plaintiff; however, liability under the Unfair Competition Act (B&PC 17200) may be imposed regardless of the intent to injure plaintiff.CitationCEL-TECH v LA CELLULAR (Cell Phone) 59 CA4 436 [See: B&PC 17043, 17044, 17200; Western Union v First Data 20 CA4 1530, T/AT 2/94; Hladek v City 69 CA3 585; Settimo v Environ 14 CA4 842, T/AT 5/93]
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