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1496 A defendant who participated in the marketing of a product which it did not manufacture or sell may be strictly liable for damage resulting from defects in the product if it received a direct financial benefit from its activities and from the sale of the product; and its role was integral to the business enterprise and a necessary factor in bringing the product to the initial consumer market; and it had control over, or a substantial ability to influence, the manufacturing or distribution process. CitationBAY SUMMIT v SHELL (Polybutylene Plumbing) 51 CA4 762 [See: Greenman v Yuba 59 C2 57; Price v Shell 2 C3 245; Kriegler v Eichler 269 CA2 224; Barth v BF Goodrich 265 CA2 228; Garcia v Halsett 3 CA3 319; Kasel v Remington 24 CA3 711]
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