Case Summary

4987 Where an insurance policy covered advertising injuries to third parties resulting from the insured's disparagement, trade libel, or defamation of third parties' goods or services, the insurer had no duty to defend the insured against accusations that the insured's advertisements about its own products or services were false or deceptive. A nonconformity exclusion applicable to the insured's misrepresentations about its own products or services also barred coverage.

TOTAL CALL INTERNATIONAL, INC. v PEERLESS INSURANCE COMPANY (False Telephone Card Ads) 181 CA4 161 [See Blatty v. New York Times Co. 42 C3 1033]